At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he … Continue reading →

Advertising Agency: Lg2, Quebec City, Canada Creative Director / Copywriter: Luc Du Sault Art Director: Vincent Bernard Accounts: Sandie Lafleur, Tania Pons Kilfoil Agency Producer: Julie Pichette Makeup Artist: Mira Gauthier Digital Artists: Sylvain Grégoire, Marie-Eve Roussy Directors: David Poulin, … Continue reading →