Your child’s first day of school, was another child’s first day of war. There are 300,000 child soldiers in the world. Advertising School: Miami Ad School, Miami, USA Art Director: Chris Serrano Copywriter: Alex Fox Published: February 2016

Advertising Agency: Marmalade Film and Media, UK Creative Director: Claire Eades Director: Nick Bye Director of Photography: Andrew Wiggins Creative: Kim Godfrey-Hempsall Editor: Paul Trewartha Producer: Andy Brooking Account Manager: Laura Morrison