For Ascent’s debut video campaign, “Sirens,” TDA_Boulder brings to life the defeatist voices which can live inside any athlete’s head, encouraging them to quit. The videos employ a coercion tactic where imaginary gospel choir signers, petty gossips and slam rap … Continue reading →

To promote the launch of Ascent and celebrate its target audience, TDA_Boulder developed the “Surprise Sponsorship” program, rewarding everyday athletes in the manner of a pro-athlete sponsorship. Additionally, the protein brand has named Robert Killian, 2015 Spartan Race World Champion, … Continue reading →