In its latest ad effort “Gym Rats,” Synovus Bank proves it’s the “bank of here” by taking the ultimate back seat to Hurricane Boxing Gym, a local non-profit that reaches out to at-risk youth in Tampa Bay: It’s so involved … Continue reading →

URL: https://thecallthatcomesafter.com ​The project is called “The Call That Comes After” and what’s interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign – they receive personalized text message from their … Continue reading →