Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France. Video … Continue reading →

Bai launched its Unbelieve Manifesto featuring Justin Timberlake, the brand’s Chief Flavor Officer. Now, the brand is continuing the Unbelieve campaign at Tribeca Film Festival with the premiere of its short film series “Unbelievers,” produced in partnership with Tribeca Studios. … Continue reading →