Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter. This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon … Continue reading →

Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter. This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon … Continue reading →