The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It’s not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account … Continue reading →

The key story “Every day” of #thepossibilitytoproveyourself advertising campaign for Maxxis Tires tells about Russian triathlete Victor Osokin — multiple finisher of the iron distance competitions. This is a story about the athlete’s hard way to competitions: daily early rises, … Continue reading →