In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix … Continue reading →

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix … Continue reading →