UN Women: #drawaline

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever – 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world).

To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden.

#drawaline | UN Women UK | Full Film

Video of #drawaline | UN Women UK | Full Film

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