You wouldn’t believe how huge is the amount of water needed to produce consumer goods. To warn people on that hard reality, the European Commission launched an online platform along with a viral video showing how many balloons you can fill with the 2393 litres of water required to produce a hamburger. But more importantly, what to do with these thousands of water balloons.

Advertising Agency: Ogilvy, Brussels, Belgium
Creative Directors: Sam De Win, Seb Deroover
Art Director: Philip Schiebold
Copywriter: Guillaume Gallant
Director: Kenson
Music: Polydor
Published: May 2012

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