To encourage Australians to include kangaroo meat in their diets, South Australia-based Macro Meats and Sydney-Based branding agency Tiny Hunter have released a new campaign called ‘Eat Roo Too’.

The campaign includes a flagship film which normalises kangaroo meat and highlights its deliciousness, versatility and ease of cooking.

But the best bit? it’s done with a good ‘ole dose of Aussie humour and tongue in cheek attitude. It perfectly captures and brings to life the brand’s target audience – the families who already have too much on their plate and simply want a delicious, healthy, and easy meal.