Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it’s readers by delivering more that just a centerfold.

Advertising Agency: Y&R, South Africa
Creative Director: Graham Lang
Copywriters: Werner Marais, Katherine Glover
Art Directors: Alexi Mccarthy, Graham Lang
Account manager: Megan Hall
Aired: May 2012

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