“Although there are some examples of highly engaged communities being developed via technology (e.g., Peloton riders), when it comes to belonging, real connection will most likely come from in-person interaction in real life. But having physical space is not enough: Brands should create spaces, experiences, products, and services that deliberately foster the conditions for diverse people coming together in respectful environments for shared experiences.”

Excellent read: The Best Brands Are The Ones That Build “Belonging”

Uhm, CreativeMornings, anyone? Every month 20k creative types get together in over 65 countries. For free.