For the first time, Common is stepping in front of the camera to launch Microsoft’s new Vision/AI campaign, evolving the company’s empowering message to focus on tangible innovation. The campaign will demonstrate the power of AI and how technology can solve problems throughout the world, inspiring viewers with Microsoft’s vision for the future. ​

The campaign focuses on the ways in which new opportunities emerge as technology evolves, encouraging viewers to use Microsoft’s technology to make the world a better place. The spot is intercut with footage of people doing incredible things with Microsoft technologies like HoloLens and AI, emphasizing the message and demonstrating the technology in action. Ultimately, the spot ends with a call to action as Common asks… “What will you do?” ​

The campaign will progress with stories from innovators leveraging AI technology to do big, bold things. Future stories will feature Ros Harvey from The Yield, an Australian agricultural tech company that is using AI to provide farmers with predictive analysis to help them better manage their farms; and Yves Ubelmann of Iconem, a French company using AI technology to create detailed 3D renders of iconic buildings and monuments around the world that are at risk of being lost forever.