Sometimes it’s not easy to stop.
Efficient grip tyres.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Print Production: Robinson Silva, Elaine Carvalho, Flávio Zamboni
Art Buyer: Monica Beretta
Account Supervisors: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Advertiser’s Supervisors: Rui Moreira, Luciana Guidi
Planners: Fernanda Flandoli, Flavio Proença
Media team: Gustavo Gaion, Gabriela Ben David
Published: April 2012

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