Afrikaans punk rock band, Van Coke Kartel launched a digital comic book, entitled “Wie’s Bang?” – a first for any South African band. “Wie’s Bang?” was part of the launch campaign of Van Coke Kartel’s forthcoming album, and also acted as a promotional device to grow the band’s fan base: most of whom are young Afrikaans South Africans, in a variety of LSM levels, aged between 16-35; who are usually comic book fans as well as hard-rock lovers.

Using a combination of highly regarded illustrators and Afrikaans writers, we created a series of 4 electronic comic-books that were each unique. Each of the four books had a completely different look and feel, as the story-line advanced from one to the next.

That was only part of the tale. Besides the electronic comic books, there were also: printed comic books, a TV ad, a Twitter campaign, a Facebook campaign, a series of promotions on SA’s biggest Blogsite, Watkykjy; a host of other social media channels; plus, appearances on various websites (Eg Bizcommunity, News24, Design Indaba’s website, between 10 and 5, Rolling Stone magazine (online and print)) and a live stunt by the band on the Afrikaans TV channel, MK; lastly a music video for the band’s hit single – ‘Vir Almal’. What’s more the campaign received a large amount of free PR from a wide variety of online news channels.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse van Rensburg, Adam Wittert
Art Director: Marais Janse van Rensburg
Copywriters: Marais Janse van Rensburg, Stefanus Nel, Griff, Zirkie, Lohan Grobler
Illustrators: Shaun Hill, Merwe Marchand le Roux, Lohan Grobler, Nanna (Anja) Venter
Additional credits: Francois Van Coke, Wynand Myburgh Jason Oosthuizen, Jed Kossew
Published: June 2011

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