For the first time in history, a toothpaste will do a blind test. The dynamic is the same as the traditional blind tests. Participants will experience two toothpaste, any brand and the new Close Up Ação Profunda, which leaves three times fresher breath. Then they will say which corresponds to which toothpaste brand.
Only one detail: the test will be done by kissing.

Advertising Agency: F.biz/WPP, Sao Paulo, Brazil
Creative Director: Rodolfo Barreto
Art Directors: Carlos Pimenta, Daniel Schiavon
Copywriter: David Levy
Art Assistant: Leandro Bordoni
Additional credits: Estilingue Films Productions
Published: June 2012

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