SMARTY is a new brand on the market – a SIM-only mobile network built to be simple and honest.

The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.

Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.