To get viewers hyped for its 2018 “CMT Music Awards,” CMT called on long-time collaborator, 2C Creative (“2C”), for a custom event spot featuring the agency’s signature special-effects touch. The goal was to take the network’s concept – that the CMT Music Awards will blow your mind – beyond the figurative and, in a creative/playful way, convey the fun that differentiates this award’s show experience from all the others.