Barkley creates an all-natural-but-completely-fake ‘superdrink’ for World Milk Day

Lately, we’ve become obsessed with health hacks and bottled bliss. We fund kickstarters, stalk juice bars, and can’t wait to Instagram ourselves cradling this week’s cold-pressed miracle. So, how do we get a generation that’s always on the hunt for the Next Big Thing to check out something already lurking in their fridge?

Enter Mülü, the superdrink of the future.

All-natural. Locally-sourced. Packed with protein. A nutritional powerhouse that’s engineered to power tomorrow’s thought-disruptors and paradigm-shifters. Mülü drops on June 1st with sleek packaging, a national online and video campaign, social platforms, and on-the-street brand ambassadors.

And the best part? It contains just one ingredient: Milk.