Moët & Chandon has unveiled a new campaign, created by Ogilvy Paris, celebrating the French champagne house’s 275-year-old heritage and pioneering vision which since 1743, have redefined the art of celebrating life’s most memorable moments. Through carefully chosen life-changing events, Moët’s latest campaign features its iconic champagne illuminating every second of people’s unforgettable moments in a magical way.

Launched to coincide with “Moët & Chandon Grand Day,” the highly-anticipated annual full-day of glittering celebrations around the world hosted by the champagne house known for its exceptional “savoir-fête” or celebration know-how, the film opens with a “Big Bang,” a metaphor for the explosive launch of Moët & Chandon’s new “Must Be” campaign and the onset of some intensely emotional moments about to unfold onscreen.