Dairy Queen: Always Gone

42% of parents didn’t take a single day off in the past year. To combat this disturbing statistic, Dairy Queen and creative agency Barkley are challenging parents to get OOO for their kids by taking a summer skip day.

Beginning on June 21st to coincide the longest day of the year, the #SummerSkipDay campaign implores parents to play hooky from work and spend the day with their kids. DQ uses a children’s choir, The Summer Skip Day Singers, to deliver a guilt trip that no parent can ignore. The choir performs classic songs we know by heart, but with new lyrics that have a brutally honest bite, in summer locations like a lake, a baseball field and a park to show parents where they should be with their kids instead of at the office

Songs include Guilt Trip set to the tune of Ode to Joy and Working This Whole Summer set to the tune of I’ve Been Working on the Railroad with lyrics like, “You don’t have to write that email, forget those status reports. Wouldn’t you feel better at the pool in some shorts?”

Video of DQ Summer Skip Day Singers – Always Gone

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