Nowadays, public transports are indispensable in big cities. Millions of people use them everyday. From Adidas point of view, it is a comfort that can become expensive and unhealthy. Adidas can not stop people from taking the public transportation, but can make them run to make it cheaper and ultimately earn their rides . In collaboration with cities transportation services, Adidas creates Run A Ride – an app that will track how far people run and convert those kilometres into rides, and for the more persistent ones, into monthly tickets.