In order to tackle the two big misconceptions that all fast food is pre-cooked and that Burger King does not grill it’s burgers the way they say they do, we created “grilled to order.” A campaign that introduces the idea that Burger King is now grilling your Whopper to your desired meat temperature. We’re allowing viewers to select the temperature of their Whoppers by watching a short pre-roll ad. After the launch of the campaign, the idea was introduced to Burger King restaurants all around the country.

In order to tackle the two big misconceptions that all fast food is pre-cooked and that Burger King does not grill it’s burgers the way they say they do, we created “grilled to order.” A campaign that introduces the idea that Burger King is now grilling your Whopper to your desired meat temperature. We’re allowing viewers to select the temperature of their Whoppers by watching a short pre-roll ad. After the launch of the campaign, the idea was introduced to Burger King restaurants all around the country.