Brazil is a very big country, known for its challenging economic policy. Investing in a magazine whose credibility is not questioned is a huge achievement. And that’s exactly what the campaign wanted to communicate by valuing its legacy in covering the major political, economic, technology and business issues over the past 50 years. For this, we studied, one by one, over 1200 covers and created a timeless relationship since issue number 1, released in 1967.