McDonald’s: Fries for the Road

McDonald's Direct Ad - Fries for the Road

Bringing home McDonald’s is supposed to make people happy. That once-overflowing box of golden goodness is arriving home empty, because it’s impossible to leave the Drive-thru without stealing a fry. Or thirty. To solve this problem, we redesigned the regular take-out bags with an extra pocket for free fries on the outside to enjoy on the road. Now people can leave the take-out bag closed and their relationships intact, while still enjoying the fries they know they were going to eat anyway.

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