To promote the launch of Season 2 of the Netflix series Narcos directly to key influencers worldwide, we brought the death of Pablo Escobar to life in a dramatic way that lit up social media like gunfire.
The package included:
1. A copy of the authentic newspaper from the day of Escobar’s death
2. A letter from the Narcos Intelligence Agency
3. Photographs of Escobar’s mugshot and death
4. An evidence bag containing real brass bullet casing from the crime scene.