Kreo is a brand with a unique value proposition, Internal Stomach Cleansing. We were tasked in creating a campaign that would not only generate wide spread interest and awareness for the brand by driving traffic to Kreos’ website, but also educate the public on the benefits of stomach cleansing. We took a card out of our clients playbook and recreated your favorite meals and turned them into lab specimens with a clever yet functional tag line, “Don’t Let It Settle.”