“Perspectives” is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones.

“Perspectives” is the story of a teenager divided into two parallel timelines in which the user can choose one to follow. The one side of the story, the cyberbullying is taking place at school. When the phone is twisted, the alternative scenario shows the teenager at home, where you can gradually see changes in his behavior as a result of the situation he is going through. The story has two different endings depending on the user (adults or kids) with a call of action for adults to read the signs of cyberbully from teenagers and also encourage the victims to ask adults for help.