The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration – USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed.