Do you ever go on YouTube just to watch a music video then 5 hours later you find yourself watching a tutorial on how to talk to a giraffe? And as YouTuber users say – I have found myself watching the very “bottom” of the YouTube. But in fact, YouTube is bottomless. And yes – that randomness costs subscribers a lot.

So, the idea of this commercial spot is based on the literal comparison of the YouTube with the bottomless water well. And the main hero as the consumer literally pulls buckets full of content out of it. This is a clean, understandable and literal metaphor for Slavs people.