RapCaviar became the first playlist ever to have its own identity. Embracing the audacity and bombast of the culture it celebrates, the branding positions it as an authority made to last – and has come to life in OOH, experiential, online display, and merchandise.
By the end of 2017, RapCaviar had over 14 million listeners and New York Magazine hailed it as “the most influential playlist in music.”