The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.
Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN