In honour of World Vegan Day, watch this spicy video, which gives a wink to the sexual benefits of going vegan by showcasing men enthusiastically and proudly showing off some healthy protrusions from their trousers.
Advertising Agency: Fallon, London, UK
Executive Creative Director: Santiago Lucero
Creative Directors: Sam Hibbard, Dan Watts
Creatives: Manu Diaz, Gonza Delgado
Producer: Lisa Mason
Director: Sam Peacock
Prod. Co.: Stink
Co-Producer: Fran Thompson
Post: Electric Theatre Collective
2D: Andrew Stewart
Post: Dafydd Upsdell
Sound: Wave Studios