Right now in a fitness studio a man is watching himself in the mirror running on the spot and sweating.
Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.
Advertising Agency: Ogilvy, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann, Lothar Mueller
Copywriters: Lothar Mueller, Martin Gillan
Art Directors: Nico Ammann, Till Schaffarczyk
Photographer: Uli Wiesmeier
Creative Planning: Thomas Strerath, Larissa Pohl, Magnus Höltke
Account Management: Christian von Dewall, Sarah Nawroth
Advertiser’s Supervisor: Corinna Umbach