Yield: The timid were whining. The budget police were hovering. The quick fix was beckoning. You powered through.

We knew we’d be creating ads for our toughest audience — our peers. Our goal was to honor how much of themselves these people put into their work every day.

Advertising Agency: Hydrogen Advertising, Seattle WA, USA
Creative Directors: Mary Knight, Tom Scherer
Art Directors: Tom Scherer, Dennis Clouse
Copywriter: Mary Knight
Illustrator: Dennis Clouse
Photographer: Getty Images
Additional credits: The Creative Group
Published: December 2012