To coincide with the world first introduction of plain packaging in Australia, a new campaign for Quit Victoria targets smokers trying to dodge the new and bigger graphic health warnings on plain-packaged cigarettes.

Advertising Agency: Igloo Digital, Melbourne, Australia
Executive Creative Director: Tony Prysten
Creative Directors: Tony Prysten, Peter Costello
Copywriters: Tony Prysten, Andrew Tanner, Peter Costello
Art Direction: Peter Costello
Executive Producer: Mathew Anastasi
Animation: Danny Masalkovski
Published: December 2012