To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal.

Advertising Agency: Conill Saatchi & Saatchi, USA
Executive Creative Director: Ross Ludwig
Creative Director: Mario Granatur
Group Creative Director: Veronica Elizondo
Art Director: Martin Donovan
Copywriter: Jessica Cuevas
Director of Production Services: Lourdes Caballero
Broadcast Producer: Krysta Rosales
Director: Dos Ex Maquina
D.P.: Sacha Riviere
Producer: Laura Castro
Sound: Tono Studios
Music: Noise Band
Published: November 2012