Hyundai also launched a mobile social experience (also developed by INNOCEAN USA) that serves as a digital companion to the spot and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” https://www.findyour7.com allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe.

Advertising Agency: Innocean, USA
Executive Creative Director: Greg Braun
Creative Directors: Robert Prins, Max Godsil
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Product Specialist: Lawrence Chow
Dir. Of Business Affairs: Ann Davis
Production Company: O Positive, LLC
Director: Jim Jenkins
Editorial: Arcade Edit
Visual FX: Airship
Color: Co3
Music Mix: Eleven
Sound Design: Henryboy