Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director / Co-Chairman: Rich Silverstein
Creative Director: Keith Anderson
Art Director: Shane Fleming
Copywriter: Steve Nathans
Director of Broadcast Production: Cindy Fluitt
Producer: Cindy Epps
Managing Partner: Robert Riccardi
Account Directors: Angie Ziebell, Joel Giullian
Account Manager: VJ Varoon Jain
Group Brand Strategy Director: John Thorpe
Senior Brand Strategist: Molly Cabe
Group Communication Strategy Director: Dong Kim
Sr. Communication Strategist: Sarah Alwen
Production Company: Tool of North America
Director: Tom Routson
Editorial: Barbary Post
Visual Effects: Brickyard
Released: February 2013