In this made for internet pre-roll ad, the sauce from McDonald’s new Spicy Thai McBistro sandwich drips and ignites the playhead below. We watch as a spark moves along with the timing of the video player until it ignites the whole frame.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Director: Common Good
Published: February 2013