We trick them because we love them.

Parents struggle to get their children to eat vegetables at the best of times, and sometimes they have to tell the odd ‘white lie’ to keep their kids happy. Just like the three ‘mythical’ characters depicted in this campaign.

Advertising Agency: BWM, Melbourne, Australia
Creative Director: Ant Shannon
Deputy Creative Director / Art Director / Copywriter: Gus Johnston
Copywriter: Amy Hollier
Photographer: Danny Cohen
Retoucher: Jamie Phillips
Published: February 2013