In order to change the “Butt face” (bad or depressive attitude) of many chilean people, La Red TV Channel launch this campaign that invites to change our face.
Advertising Agency: Larraín, Chile
Creative Directors: Juan Ignacio Valdivia, Carlos Amenábar
Art Director: Gonzalo Torres
Copywriter: Juan Pablo Florit
Producer: Alejandro Moya / Demente
Directors: Juan Poclava, René Alvarez
Published: March 2013
