IKEA’s new campaign Say it with a bed! let’s you embroider your own bed and give it to someone who’s taking a new step in life.

Advertising Agency: Åkestam Holst, Sweden
Account Director: Kjell Månsson
Creative Director: Andreas Ullenius
Planner: Mikael Grenros
Account Manager: Anna Nolendorfs
Copywriters: Viktor Jacobsson, Maja Folgero
Art Directors: Andreas Ekelund, Petra Albrektson
Digital Producer: Alex Picha
Prod. Co.: B-Reel