Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.

Advertising Agency: M&C Saatchi, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Deputy Creative Director: Paola Morabito
Art Directors: Domenico Stragapede, Dario Marongiu, Luca Fulciniti
Copywriter: Elisa Binda
Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Managers: Marta Pettenuzzo, Marco Serrao
Head of Interactive Development: Stefani Sabbatini
Web developer: Davide Reppucci
Producers: Michela Braganti, Alessio Sorrisi
Staging: Artout Lab
Director: Edoardo Lugari
Production Company: (h) Films
Published: May 2013