Dreams in the desert, built on the sands of time

Brief: Since our client ADNIP is an integral part of Abu Dhabi, we were asked to create a calendar that showcases the stunning growth of ‘the richest city in the world’ as Fortune magazine put it.

Solution: A calendar printed on transparent sheets that shows a ‘progression’ of how Abu Dhabi was built – from a fishing hamlet to a bustling city. The growth is tracked with each passing month and, by the end, the complete city is ‘built’ on the pages of the calendar.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Brubex Castelino
Copywriter: Vijay Kumar
Additional credits: Sagar Rege, Navkriti Shrikhande, Rahul Jhangira
Published: December 2012

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