The Pepsi MAX commercial entitled “Check-Out” is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a competitor’s deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of “Pepsi MAX for Life.” As a surprise “on the spot” reporter, Regis Philbin appears to get the embarrassed driver’s thoughts on his big win. This role marks Philbin’s first television project since leaving Regis & Kelly.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA

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