Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses’ billboards their own. Stay tuned, we hear more hijacking is in the pipeline.

Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: James Conner
Copywriter: Christie Cooper
Producer: Andy Robilliard
Account Director: Susie Darling
Editor: Steve Gulik
Designers: Phillip Swaine, Ashleigh Yates