Fly to the world’s proudest festivals

KLM has always been a very liberal airline and makes continuous efforts sponsoring the Pride Movement. This year they sponsored Stockholm Gay Life Award, in Sweden, and wanted to make an ad that profiles KLM as gay friendly and show some of the destinations they fly to that have Pride-festivals during this summer period.

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Pödra
Copywriter: Jenny Åberg Hüttner
Photographer: Markus Kurn / Sylvie
Additional credits: Markus Wiklund Ferrer, Therese Andersson
Published: August 2013