This September. The return of the giant schoolbags.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Directors: Stefano Ginestroni, Lorenzo Guagni
Copywriters: Lisa Cecconi, Vincenzo Celli
Illustrator: Martin & Rainone
Photographer: Carlo Furgeri Gilbert
Published: August 2013